The Comcast logo belongs to the mass media and global conglomerate with the largest revenue in the world. Comcast is the most successful cable TV and broadcasting company in the world. It is also the nation’s largest internet service provider and cable TV company. With its headquarters in Philadelphia, Pennsylvania, Comcast services forty states, as well as the District of Columbia.
Whether we’re talking about the Comcast Spotlight logo, about the Comcast Xfinity logo, or any of the others, the Comcast logo has a history almost as long as the company’s lifespan. Founded in 1963, American Cable Systems became Comcast in just under six years. And that is when the first Comcast logo came to be – in 1969.
However, unlike many companies with such a long history, the Comcast logo changed relatively few times. Today, we are going to talk about the historical logo. We are also going to talk about how the logo grew and evolved with the company. Were the changes successful? Or were they poorly inspired ideas? Let’s dig in and find out.
Changes and Evolution
Over the course of its existence, the Comcast logo has changed at least four times. That is without counting the company alternate logos. These are, of course, for brands such as NBC, Xfinity, Sportsnet, or Spectacor. However, while we will abstain from commenting on those logos, we will at least showcase some of them.
The first changes occurred in 1969, when the company changed its name from American Cable System to Comcast. This was technically the first Comcast logo, and it had a surprisingly good design for the time. Next, 1999 would bring a new Comcast logo, which would only slightly change in 2007, during the next redesign. Last, but certainly not least, the last Comcast logo design change came in 2012.
Most of the changes were very well received, with the exception of the most recent one. But first, let’s talk about each incarnation of the Comcast logo. The Comcast logos did change enough to warrant a discussion, after all.
First off, we had the 1968 Comcast logo. It features a simple, custom typeface next to a very well designed emblem. The logo consisted of two letters C, one inside of the other, inside a black rectangular-like shape. It was meant to represent a TV set, with the two letters on the screen.
Next, the logo lost the TV set. This was going on in 1999. Now, instead of a TV screen, the Comcast logo sported a red crescent. It frontlined the C, making it look like an extra letter. Plus, it worked very well with the font of logo. The next change would be minor – the smallest so far. It only consisted of a slightly updated font. The text became a bit more streamlined, fitting better the general look of the Comcast logo.
Finally, the worst received Comcast logo so far warrants its own description. So, we’ll leave that for the following section. It is worth mentioning, however, that the 2012 logo rubbed many users the wrong way. Let’s see why that is.
Comcast Logo Design Elements
Aside from each individual design element of a logo, there are three main self-referential, or meta-design elements. These refer to each of the logo’s elements – its shape, its color, and the font used for it. And today, we’re going to talk about how each of these affects the public’s opinion and image of the company.
From the borrowed Comcast NBC Universal logo to its regular variant, we are going to analyze the logo’s current incarnation. And hopefully, we are going to determine just how exactly the public sees the company based on its logo’s image.
First of all, we have the shape of the Comcast logo. And that is exactly what was so irking to the public – the shape of the 2012 redesign. The problem was that they borrowed the old, beloved NBC logo. Additionally, the public already had a low opinion of the company because of their poor customer service skills. So, when they were forced to associate the unpleasant service with an image they liked, clients didn’t appreciate it.
But the general public having a poor opinion of the business isn’t a reason for a logo to flop. Another element which determined how the 2012 Comcast logo would be received was the poor idea behind the design. Until 2012, Comcast had been the corporate giant to which people gave money in order to get cable and internet.
Once the mass media conglomerate decided to sport the logo of the NBC channel, one of their most watched channels, people stated having a target towards which to direct their frustrations. So, the logo wasn’t just poorly received. It generated a drop in revenue and plenty of criticisms at the address of Comcast and the Comcast logo.
Color and Font
We can’t really talk about the color scheme of the Comcast logo without mentioning NBC. That is because nowadays, they are almost interchangeable. The new Comcast logo, developed in 2012, simply took the NBC peacock logo and added their name underneath. This gave birth to what is often referred to as the Comcast NBC logo.
Featuring the rainbow colors of NBC, the new Comcast logo was meant to show the public the company’s relation to the television network. However, it simply came off as a poor marketing attempt to get people to sympathize with the conglomerate. Normally, we would talk more about the color of the logo we are discussing. However, we will be talking about that when we’ll review the NBC logo.
As for the font, the new Comcast logo features a strange custom typeface. It is a combination of a serif and a non-serif font. The letters come off as asymmetrical because of a strange design choice. Some letter edges are straight, while others have curved portions. This makes the new Comcast logo look somewhat unprofessional, despite the design clearly being a conscious choice.
Inspiration and Trivia
Back in 1963, Ralph J. Roberts, Julian A. Brodsky, and Daniel Aaron bought a company. It cost them $500,000, as it was but a spin-off of their parent company, Jerrold Electronics. Going by American Cable Systems, the company did so well that it ended up purchasing two more companies by 1969.
This would eventually grow into and be renamed The Comcast Corporation. Of course, the name was a portmanteau between “communication” and “broadcast”. Over the years, the company grew. It grew so much, in fact, that it became the broadcasting and cable television network with the world’s highest revenue.
Featuring multiple spin-offs and associated networks and companies, Comcast sports a wide array of logos. From Time Warner Cable to Spectacor, including Xfinity and NBCUniversal, there are plenty of Comcast logos. However, the main one is currently one of the most disliked in media history.
The Comcast logo and brand may be some of the most successful in the world, but they lack one thing. And that thing is public support. Once the public starts disliking a company, it’s only a matter of time before they starting disliking its logo. So, you can learn something from Comcast’s mistakes. Never associate a beloved image with something the public doesn’t like – it can only end badly.