The New England Patriots have one of the most loyal fan followings in the American football leagues. Fans proudly display their logo on shirts, hats, bumper stickers, and flags throughout the country. The Patriots logo also shows up on the helmets and playing field for the team.
This logo might be iconic now, but it actually underwent quite a few changes before its current design was created. In this article, you can find out all about the fascinating history behind the Patriots logo design.
New England Patriots Logo Design Elements
In modern times, the Patriots are represented by a logo that depicts a stylized silhouette of a Colonial American soldier’s face. It shows a man’s profile, which is pointed to the right and drawn in silver with navy blue lines. The man wears a pointed tricorn hat, which is commonly associated with American patriots in the 1700s, and this hat is topped with a white star.
At the left side of the hat, it trails off into two red stripes, two white stripes, and a blue stripe. These stripes are all gently curved before ending in a point. When the logo is depicted on a non-white background, it is shown with a white outline around the entire shape. The overall effect is a rather triangular logo that vaguely resembles a waving American flag and a man in the signature hat of the revolutionary patriots.
Changes and Evolution
The original 1960 logo was just the outline of a tricorn hat done in navy blue and white. This was quickly changed to an image of a colonial soldier playing football. The soldier wears a red hat, white pants, a navy coat, and navy boots. He is hunched over and holds a football to the ground in preparation for a snap. This logo was called “Pat Patriot“, and it was used until 1992.
In 1993, the Patriots rebranded when they were purchased by a new owner. In order to make marketing easier, the 1993 owner decided to go with the logo shape of a patriot’s head and a flag. Despite some minor tweaks, this basic logo shape is still used today.
All versions of the patriot logo have used the colors of the American flag to reference their Revolutionary War theme. The first logo was just navy and white, and then some red was added when Pat Patriot was created. When the modern logo was designed, silvery grey was used to depict the soldiers face because the players often wear silver or grey pants.
Originally, a slightly brighter blue was used for the logo. This color remained the same until 2000 when it was darkened slightly to look more like the navy blue used in the flag.
The original Pat Patriot logo was rather busy, which made it difficult to market. In 1979, the Patriot’s marketing director suggested a more simplistic version that showed the silhouette of a man in a tricorn with red stripes behind him. Fans originally hated this suggestion, so it was immediately retired. However, when a new owner bought the team in 1993, they decided to rebrand. Intern Ken Loh created a concept sketch that was intended to be a more streamlined version of a colonial patriot over a flag. This eventually became the modern logo for the Patriots. It was intended to reference both a colonial soldier and the original American flag without being too complicated or busy.
- The Patriots got their name and logo from a public contest that allowed people to submit their name ideas and vote on their favorite. They were almost named the Pilgrims, the Minutemen, or the Beantowners.
- When the original logo was created, the owners only paid $100 for the Pat Patriot Image.
- Though the logo features a man in a classic tricorn hat, the team’s costumed mascot wears a round cap instead.
- The logo for the Patriots is lovingly referred to as “Flying Elvis” by fans due to its supposed resemblance to the iconic singer.
The modern Patriots logo is a nicely streamlined design that references the team’s proud American heritage. Its bold color scheme and stylized shape allow the logo to look equally well as a tiny sticker or a 20 yard long field logo. This logo is instantly recognizable even to those who are not football fans thanks to its brilliant graphic design.