Pfizer started out as a chemical manufacturing company in 1849. After the company discovered Terramycin, they started to focus primarily on researching and developing medications. In modern times, Pfizer is one of the biggest pharmaceutical companies in the world. Their logo shows up on many important medications, including Lipitor, Viagra, and Zoloft. In this article, you can learn all about the Pfizer logo. We will look at how the company has altered the logo over the years, and find out the logo’s effect on marketing.
Pfizer Logo Design Elements
The Pfizer logo is an oval design that is slightly skewed to look like it is slanting towards the right. This oval is a medium blue color, and it is shaded to look a little darker on the right side of the oval. Inside of this oval is the brand name “Pfizer.” Technically, the brand name is written with negative space, but it normally just looks white.
The font used for “Pfizer” is a customized sans-serif font that looks a little like a script font. Both the F and the R curl at the top, and the F extends to the bottom of the oval and merges with the top of the I. The P is capitalized, while the rest of the letters in the logo are lowercase.
Changes and Evolution
Pfizer’s first logo was a circular design that said “Chas Pfizer & Co” in a circular banner around a monogram. This was used for many years, but by the 1940s, the company had created the precursor to their iconic oval shape. The oval that said “Pfizer” was initially much larger than the text, but then the company slightly tweaked the shape so that the text extended beyond the boundaries of the oval. Pfizer’s oval was symmetrical and straight, until it was slanted in 2009.
Pfizer’s first logos were black with white text. By the 1980s, Pfizer had begun using their signature blue color. This was just a smooth, single shade at first, but it was turned into a gradient for the modern logo.
Pfizer’s first logo font was just a classic Roman shape. When they switched to the oval, Pfizer began using a text that had a Roman style P and E, and a script style F, I, Z, and R. The font was eventually simplified until the F and the R were the only letters that still had script-like curls on them. Until the logo redesign in 2009, the font was primarily a serif font.
Pfizer’s logo was intentionally designed to be simple and modern. At the same time, they kept their iconic shape to maintain a solid brand identity. The logo redesign removed the complicated semi serif and script font combination, and cleaned up the shape of each letter. Adding a gradient color creates a logo that looks better on detailed phone and computer screens. The slant provides a sense of movement and forward thinking. Making the letters transparent instead of white allows Pfizer to overlay their logo on other backgrounds, and give it a more complicated look.
- When displayed on tiny pill bottles, the Pfizer logo is a single shade of dark blue instead of a gradient.
- The Pfizer logo came very close to saying “Erhart” instead of “Pfizer.” The company was founded by two cousins, Charles Pfizer and Charles Erhart, but Pfizer was able to convince Erhart that the company should be named after him.
- Siegel and Gale, the branding firm who designed the new logo, have also created logos for Comcast, Disney, Yahoo!, and Motorola.
- The 50mg size of Pfizer’s signature Zoloft pills is a blue oval that looks much like the company logo.
The Pfizer logo combines elegant details with a basic logo shape to create a logo that is simple, yet stylish. Its calming blue gradient and swirling script provide a reassuring and reliable look for their medical products. Pfizer’s clever redesign of their logo has helped keep the brand looking updated, while still maintaining a link with their past logos.