Logos are so important to a business, brand or company. It’s what makes a business stand out against the crowd, represents what they stand for and creates a lasting impression and familiarity with users.
It’s no wonder that the big names out there put lots of time and consideration into their logos, like the creatively crafted and simple yet statement-making Pinterest logo.
Pinterest is a big name in the social world, and it’s a place meant to inspire creative ideas. Whether you’re looking for ideas on what to wear, cook, craft or travel to, this social network creates a platform for sharing them.
Pinterest has been a big success and is still one of the biggest social platforms out there; it even plays a big role in marketing. With creativity at the core of the platform, it only makes sense that the Pinterest logo resulted from an innovative and unique path.
About Pinterest
Pinterest is a social media platform that is essentially like a web-based bulletin board or pinboard but with added perks and uses. Typically, Pinterest is used to save images found on other internet pages or on Pinterest to different boards that are used to categorize images.
Images on Pinterest that use rich pins can be clicked and will link back to the original site which can be useful for connecting to blogs and even making product purchases.
Image via Pixabay
Using Pinterest
Pinterest is completely free to use. All you have to do to get started is sign up for an account with your email and a password. You can do this via the Pinterest website or mobile app.
The sign-up process involves answering a few questions like your name, gender, birthday, language, location, etc. You’ll also be asked to pick a few top categories to follow which Pinterest uses to share pins you’d be interested in—with you.
Once you’ve signed up for your account, you can familiarize yourself with your profile and all of the options available on Pinterest. The platform Home is where you will find pins that were recently saved by people you follow and pins that are related to pins you’ve personally saved.
If you’re interested in finding out more about what your followers are pinning, you can go to the following section and take a look at that. You can also interact with other users through comments.
Through the explore option, you’ll be exposed to tons of new ideas you can pin. Pinterest is especially popular for travel, beauty, food and drink recipes, fashion and style and similar industries.
Pinterest for Business
While Pinterest is great for personal use, it’s also great for businesses too. While Pinterest can be used for connecting with people like other social platforms, Pinterest is also great for finding inspiration, which makes it a great platform for business.
This inspiration can apply to products to buy which is what makes Pinterest a great resource for businesses as they can have a big influence on purchases.
The way that Pinterest increases your business is simple. If you post an image of a product or service you provide, for example, a pair of shoes or a yoga class, you can make the image link back to your website, blog, etc.
When someone likes it and pins it to their board, it continues to be shared with others. More and more people will pin your image, meaning more and more people will be able to link back to your latest blog post or website. That means your business gets:
Image via Pixabay
Using Pinterest for Business
Whether you have an established company or a side hustle you’re looking to grow, here’s how to use Pinterest for business:
First, you need to sign up for a business account instead of a personal one. With a business account, you’ll get some perks that don’t come with a personal one, such as promoted posts, rich pins and analytics. For creating a business account, you have two options.
If you don’t have a personal account or want to start from scratch, you can go to Pinterest.com and click “Create a business account.” Then just provide the necessary information, and you’ll have your brand new business account with the extra perks.
If you have an existing personal account and you want to incorporate your pins and boards into your business account, converting is your best option.
While you’re logged into your personal account, go to “Pinterest for business,” and click “convert now”. Complete the required information, and click convert for a business profile without losing any information from your personal one.
Once you’ve got your business account, you’ll want to complete your profile with a current headshot or logo, add your bio, share your story, add your location, a link to your website and more.
Then, you must verify your website so you can have access to analytics. You can do this by going to the main page of your account and clicking on “edit profile,” scrolling to the bottom, adding your website and clicking “verify”. Then, simply follow the directions to get your website verified.
Setting up Pinterest Pins
After you’re up and running, you’ll want to set up Pinterest rich pins so that your pins can link back to blog posts, articles, recipes, products, movies and places. You’ll also need to verify your rich pins. Once that’s all done, you can get into the fun stuff and set up boards and get pinning. Before you get started, you’ll want to research and understand:
Logo Design History
Over the years, the Pinterest has gone through many changes. The project of designing the Pinterest logo started at the end of 2009. A lot of thought was put into the feeling that would be associated with the Pinterest logo, and when it came to creating the logo, the team behind the design knew they wanted the logo to involve a few components.
The company wanted the logo to be in a script font. The logo was also intended to have the perfect balance between casual and carefully crafted as a representation of the images that users would “pin”.
And, it was intended for the logo to have a handmade touch without being too retro. The logo began as the word Pinterest in Bello Script Font, with the “P” a little more freestanding representing a pin, and the rest of the letters in the name connected.
In 2010, the site was introduced as a closed beta, but the project didn’t grow as quickly as expected. When Instagram, which is another image-based social platform launched, they quickly gained as much as a million users in only four months. In comparison, Pinterest only reached a few thousand in that period. But despite the slow start, Pinterest did make it big.
When the Pinterest iPhone app was launched in 2011, the user number increased quickly. By the end of 2011, the platform was on the list of top 10 largest social network services.
With the increase in users and gain in popularity, the company was still happy with their design but just wanted to add an outside the box touch. The wordmark was developed and stayed as the original Pinterest logo.
Pinterest Logo Evolution
Image via Pixabay
As Pinterest evolved, the Pinterest logo stayed the same until around 2017 when big changes came into play. The company launched a much more mature and serious Pinterest logo. While the script font remained, the wordmark was replaced.
The 2011 wordmark letters were each drawn specifically for the wordmark, but the 2017 and current logo feature a pre-made font called Neue Haas Grotesk. A few subtle alterations were still made to create some originality.
A round title is used instead of a square one, and there’s been a modification to the letter “s” to better fit with “e”. The letter “P” was made to look much more like a pin and is the company’s emblem.
It’s believed the big change in the Pinterest logo stems from the evolution of Pinterest from a creative social platform used in a less serious way to a business-oriented platform. The company likely wanted to break into the world of social platforms used by businesses, companies, brands and corporations.
Today Pinterest is widely used for marketing, enhanced brand awareness, increased conversions and so much more in the business world.
Conclusion
Image via Pixabay
From the start, Pinterest was made to be a place to share finely crafted ideas to create inspiration. And that very message is displayed in the story of the Pinterest logo and the stages of its evolution.
Today, while Pinterest still focuses on creativity and sharing inspirational ideas, it’s also largely used for business, and even its logo has grown into a more professional one.
Whether you’re just curious about logos, dedicated to designing or are in the process of creating your own new business, logos make a big statement. Understanding the stories behind the logos of big names, like Pinterest, can help you develop your own designs.
Leave a Reply