Porsche Logo Design Elements
The Porsche logo is a shield shape that has a arched top and a pointed bottom. Along the top of the shield is the brand name, “Porsche.” This name is black letters on a gold background. Gold bars divide the rest of the logo into quarters. The top left and bottom right quarters each feature three black antlers. The top right and bottom left quarters feature red and black stripes. In the center of the quarters is a small gold, U-shaped emblem. This center emblem contains a rearing black horse. It says “Stuttgart” in black letters. The logo normally shows up on stamped pieces of gold metal. When drawn as a flat image, the shading of the logo still makes it look like three dimensional gold.
Changes and Evolution
The font in the logo is a customized font made up of capitalized, sans serif lettering. The company slightly altered the font in 1973. It is mostly the same, but the new font is slightly shorter.
The Porsche logo history started when the Porsche importer for the United States suggested that the company needed a logo. Previously, the company just engraved their name on car hoods. In response, the founder’s son quickly sketched out a logo on a napkin. Most of the inspiration for the Porsche logo design comes from the history of Stuttgart. The center emblem is the coat of arms for the city of Stuttgart. They feature a horse because Stuttgart was a famous horse breeding center. Stuttgart was also the capital of the political region called Wurttemberg-Hohenzollern. The antlers and stripers are the coat of arms for the state of Wurttemberg-Hohenzollern. The logo for Porsche pays homage to both the city and the general countryside surrounding the first Porsche factory.
The metal versions of the logo that appear on the hood of Porsches are handmade. Specialists engrave and mold the signature images onto the gold badges. The artists then carefully fill in each colored area of the badge with a special paint. The Porsche family chose their logo because of its history. However, the decision made the logo look somewhat similar to a few other logos for cars. The horse is the most frequently used automobile logo. A horse also shows up on the Ford Mustang and the Ferrari logo. The Porsche logo manages to remain distinctive because it has an actual historical background.
Due to their reputation for quality engineering and luxurious design, the logo for Porsche is very recognizable. The Porsche logo pays homage to the brand’s hometown while also referencing the speed of the vehicles. The coat of arms design also makes the brand appear older and more reputable. The beautifully crafted logo shows up on some of the most respected and highly coveted cars worldwide.