Prada Logo Design Elements
The logo used by Prada is just as understated and elegant as the company’s clothing and accessories. It is a simple black logo that references designer Miuccia Prada’s preference for minimalist neutrals. The logo for Prada simply says, “PRADA” in bold, black, capitalized letters. Though it might seem plain, a closer look reveals that the company’s logo is actually very complex . The font chosen for the logo has contrastingly thin and thick strokes. Most of the letters have a serif decor, but the “R” stands out. It has a unique curving, notched line where the leg of the “R” joins to the loop of the letter. The “A’s” also look a little unusual due to the upward flourish at the top of the letter.
Changes and Evolution
All versions of Prada logo history have only had a plain, black color. This helps the logo to remain versatile in a variety of settings. Though it is generally black, the logo sometimes appears in white or gold.
The signature Prada font used in the original logo has remained the same throughout the many logo alterations. Every Prada variation contains the custom designed Prada typeface.
Most of Prada logo history consists of removing superfluous design elements from the original logo. A lot of the design for the original logo at Prada comes from an Italian Royal House. In 1919, Prada received the honor of being the “Official Supplier to the Italian Royal Household.” This honor gave the company the right to use the House of Savoy’s traditional heraldry. Both the coat of arms and the knotted rope in the logo are official designs of the House of Savoy. Prada’s main competitor at the time, Gucci, did not have any sort of royal patronage. Including the royal symbols in the logo helped Prada to further establish a reputation for quality and high-class designs.
The founder of Prada, Mario Prada, did not think that women should be allowed to run businesses. However, none of his sons wanted to work for the family company. Eventually, the business was passed down to the founder’s daughter and then his granddaughter. Mario Prada may not have trusted women’s judgement, but his granddaughter, Miuccia, made the successful decision to update the logo and expand Prada’s designs.Before running the international fashion conglomerate, Miuccia was a mime artist. The inexperienced young woman managed to turn Prada from a struggling leather manufacturer into one of the premier fashion brands.
The logo for Prada references the company’s proud past as an Italian leather supplier for royalty. Its updated, more streamlined version also manages to uphold the brand’s reputation for simple, elegant, quality. This logo looks equally well posted over a storefront or discretely engraved on a purse clasp. The understated Prada logo is a well designed, versatile representation for this minimalistic fashion house.