For many, the English Premier League is the premier football (or soccer, if you are American) league in the world. Made up of the most elite football clubs in England, the League is one of the most popular sporting organizations on the face of the Earth. As one might expect from such an organization, there is a great deal of effort put into how the organization is marketed. One major part of these marketing efforts is the Premier League logo, which has changed and evolved over the years.
Premier League Logo Design Elements
The current Premier League logo is dominated by the image of a lion. The mascot of the league since its earliest days, the current shape is a stylized lion head wearing a crown. This image is indicative of everything from royalty to power, but most of all it is an image by and of England. It deftly makes the connection between the location of the league and the home of its most ardent supporters all without having to say a single world.
Of course, there’s more to the logo than just the image. The color scheme used varies, but all the colors are clearly designed to be shown on screens. This move certainly honors the fact that the vast majority of football fans now watch their favorite sport on television rather than just reading about it in a paper. The chosen font is crisp and easy to read, whether it’s seen on a banner or on a computer screen.
Changes and Evolution
The original Premier League logo debuted in 1992, and it was quite busy. It had a number of elements in place – the famous lion, of course, but also a crown, a football, and the league’s name. The lion was highly stylized and reminiscent of the type of lion one would see on a coat of arms, a fitting choice for an English league. This logo would last for over a decade, at which point it was revamped for 2007. The new logo would feature a much more realistic lion, though the football and league name would stay in the picture. This logo was a bit more impressive, but it lost a bit of the easy identifiability that the original logo brought with it. The final logo change in 2016 would greatly simplify the logo.
It took some time for the Premier League to decide on a color scheme. In the earliest logo, the lion was blue, the football was red, and the banner was green. The green would be dropped after the first iteration, though, with the red reserved solely for the football. Simplifying the color scheme seemed like a necessity in the world of streaming games and HD televisions, though, so the red (and the ball) would both be dropped as the logo went into its final form.
Oddly, there’s never been a font change for the Premier League. The name changed due to sponsorship (from F.A. Premier League to simply Premier League), but the actual font used in the logo has remained the same for twenty-five years. This is perhaps due to a lack of major font changes in marketing during the time period, or perhaps just because the League decided to stick with what works.
What influenced the Premier League logo? If you look across the world, you’ll probably notice that the League is highly remniscent of the flags of several different nations. Even more so, though, it’s remniscent of many different British coats of arms. This makes sense, of course, given where the League is based. While it’s not an emblem that’s particularly common in the world of sports, it works simply due to the connection between the locations of the League and the sport played.
There are no real followers of the 25-year-old logo. The logo is too unique and, frankly, too English to work elsewhere. Instead, the logo comfortably sits as a product of its environment.
- There are twenty teams in the Premier League, but the league started with twenty-two.
- Alan Shearer holds the record for most goals at 283 over twenty years.
- The Premier League is the wealthiest league in the world of international football
- The Premier League started on August 15th, 1992.
- Only four teams won the League title between 1994 and 2013.
The Premier League logo is a great football logo. It’s simple, it’s meaningful, and it looks great on television. In the modern era, you really can’t ask for much more. While few other sports leagues have followed in the footsteps of the League, it’s safe to say that the League has managed to embrace those logo design decisions that work best for sporting leagues in general.