Roxy was founded in 1990 by Quicksilver, a popular sports company, at a time when surfing and skating were primarily seen as a masculine hobby. As one of the first surfing brands specifically designed for women, Roxy surprised everyone by becoming a successful and in-demand brand. Products with the signature Roxy logo are still a status symbol among women in surfing and skating communities. In this article, you can find out more about the fascinating history behind the Roxy logo.
Roxy Logo Design Elements
The overall shape of the Roxy logo looks like a symmetrical heart with the point at the bottom of the logo. On the outside line of the logo, the tips of the heart are flared out slightly to the side to give a triangular appearance. Inside of the outline is a more traditional heart shape. It is divided by a line, and there are two triangles facing each other in the middle.
Roxy has chosen to avoid using any specific color theme for their logo. It is typically just displayed as a black image on a transparent background. This clever decision allows the company to display their logo on a variety of clothes and equipment without clashing with other color schemes.
Changes and Evolution
Roxy’s heart-shaped logo has been in use since the company was first founded, but the logo shape has changed somewhat over the years. When it was first founded, the company wanted to make sure people noticed and recognized the brand, so the word “ROXY” was printed above the heart. To further emphasize the feminine nature of the brand, the X was shaped like a stylized flower. When the Roxy name and reputation was firmly established, the brand name was removed from the top of the logo.
When it was first created, the Roxy logo was almost always displayed in either hot pink or aqua blue. These colors were both trendy and feminine when the company was originally created, so they projected an image of youth and style. Once extremely girly products fell out of style, Roxy began to use more neutral colors for their logo.
Roxy’s first logo had a customized, sans-serif font, with a lot of frilly design elements. The tail on both the R and Y were curved, and the X was shaped like a flower. As the brand moved to a more gender neutral logo, this font was replaced with a simpler, Helvetica-inspired font. In the current incarnation, the logo has no text, so no fonts are used in it.
Though most people just view the Roxy logo as a simple, girly heart, it is actually a much more creative design than that. If you look carefully, you can see that the Roxy logo is actually the Quiksilver logo turned on its side and mirrored. Using two copies of the Quiksilver logo helps Roxy reference their parent company, and remind customers of how the logo got its start.
Each part of the Roxy logo symbolizes part of the company’s background. The Quiksilver logo is intended to represent a wave curving up in front of a snow-covered mountain. This logo was chosen because it represented the surfing and snowboard sports that the company specialized in creating gear for.
- The name “Roxy” was chosen for Quiksilver’s female line of gear and clothes because it was the name of the CEO’s and the founder’s daughters.
- Roxy is still the largest producer of action sports apparel for women.
- Notable athletes who have worn the Roxy logo as part of endorsement deals include Lisa Anderson, Sofia Mulanovich, and Kula Barbieto.
- The Roxy logo gained attention in the fashion world when the company began designing the first women’s board shorts.
The Roxy logo does an excellent job of representing the confident, fun, and daring nature of the brand. It has a slightly feminine look while still being bold, and it does a good job of referencing the company’s parent brand. Thanks to its clever design, the logo can make a cool surfboard decal or a delicate necklace charm. The Roxy logo’s versatility and flair have helped create a strong image and reputation for the company.
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