Salesforce was only founded a few decades ago in 1999, but it is already one of the biggest companies in the innovative field of cloud computing. The company provides customer relationship management, and it is also involved in some social networking services.
Since it is a huge internet company, Salesforce requires a logo that looks equally well on everything from tiny phone screens to promotional t-shirts. It took the company a little time to come up with an effective logo, but they managed to create one by 2014. This article will explore the creativity and design behind the Salesforce logo.
Salesforce Logo Design Elements
The primary shape of the Salesforce logo is a puffy cloud. This cloud is drawn in a solid, bright aqua blue shade, and it puffs out in six curves that create a slightly asymmetrical effect. The Salesforce cloud is somewhat thicker along the left side of the shape to prevent the image from looking too rigid.
Within the cloud is the word “Salesforce” written in white in all lowercase letters. The font is a classic san serif font with even strokes and regular shapes. In the middle of the word, the F is italicized and elongated to differentiate between the two words on the logo. Both the upper and lower ends of the F curl outwards to give the otherwise simple logo a little more flair.
Changes and Evolution
The Salesforce logo has always been in the shape of a cloud because so many of their services focus on cloud based customer relationship management, but it has undergone one major change. Originally, the cloud was outlined with a line that had been shaded to look metallic or shiny, and the interior was a gradient hue. Salesforce decided to update their logo and make it look less busy, so they got rid of all the unnecessary shading while keeping the same overall silhouette.
Salesforce’s original logo included many different colors. The interior faded from blue to white in a dramatic color shift. It also used gray to write the word “Sales” and black to write the word “force.” The decision to write the whole word in a single letter helped to unify the brand name. Shifting to a two color logo instead of a four color logo also makes the Salesforce logo look more aesthetically pleasing when displayed on computer screens.
The most noticeable change to the Salesforce font is that they removed the serifs and made each stroke a uniform thickness. However, a closer look shows that the shape of the F has also been altered. Though it is still curvier and more elaborate than the other letters in the modern version, it has gotten shorter. Originally, the F was so elongated that it stretched all the way from the first E to the end of the first O.
The Salesforce logo gets a lot of inspiration from other popular Internet-based companies. Of course it most closely resembles the Skype logo, which has an aqua blue, bubbling cloud shape with white, sans-serif lettering within it. It also shares some similarities with the color of the Twitter logo and the Vimeo logo. Though it might not be the most original of logos, the color choice does help to make Salesforce look welcoming, reliable, friendly, and trustworthy.
- Salesforce’s name references the brand’s early start as a sales automation software.
- Many people mistakenly believe that the brand’s logo is actually a circle with a slash through it over the word “software” due to a popular ad campaign previously created by Salesforce.
- This multibillion dollar company started out as a tiny business operating in a single bedroom apartment.
The Salesforce logo might be simple, but it is actually perfectly designed to promote the company. A quirky cloud shape makes the logo recognizable even when it is very tiny, and the bright blue color is both friendly and trustworthy. This tastefully understated logo allows the company to build brand recognition while keeping the focus on their innovative products.