Samsung got its start in 1938 as a Korean noodle trading company, but it is now mostly known for its electronics. Despite its varied subdivisions, the company still uses the same logo for each department. The classic Samsung logo has been used for over two decades, so it helps to reassure customers that the company is stable. However, the clever design keeps the logo from looking dated or out-of-touch. This article will take an in-depth look at the design of the Samsung logo and tell you a little more about the company’s logo history.
Samsung Logo Design Elements
Samsung’s logo combines a basic logotype and shape to create a simple yet effective logo that is instantly recognizable. Its base is an elliptical blue oval that is slightly slanted to make the oval’s right side higher than the left. Within the oval is a wordmark that says “Samsung”. The lettering is positioned so that the top of the first S and the bottom of the G intersect with the edge of the oval.
A basic Helvetica Black font is used as the basis for Samsung’s logo, and it is written in white. However, the crossbar of the A has been removed, so it looks more like an upside down V. This modification does not diminish the readability of the logo, and it adds a little visual interest to an otherwise plain logo.
Changes and Evolution
The first Samsung store was so small that they did not even bother with a logo until 1958. Its first logo was a circle that contained three stripes and a stylized sheaf of wheat with three five pointed stars on top of the circle. Samsung’s business boomed in the 1960s, and they celebrated their new status with a new logo.
This logo was a square that contained a circle with three four pointed stars in it, and the name “Samsung” was to the right of the emblem. In 1980, the logo changed again as Samsung altered the emblem to the left of their brand name. This new emblem was three four pointed stars within three slightly squarish shapes that were stacked on top of each other. The modern version of the Samsung logo was revealed in 1993, and it is the first logo to lose the three star icon.
Samsung’s first three logos were all just shades of black, grey, and white that could easily be reduced on any medium. Starting in the 1980s, Samsung added a little color by making the shapes around their four pointed stars red while keeping the rest of the logo black. Eventually, they decided to create a softer looking logo by switching the black to white and using a calming blue shade.
Samsung’s first logo did not even use English, so it was written in a simple Korean font. When they branched out to an English-speaking market, Samsung opted for a simple, all capital san-serif Helvetica-inspired font. This font was made thicker and wider for the 1980 logo, before returning to a thinner font for the modernday logo.
The Samsung logo might seem simple, but each design element was carefully planned. The ellipse symbols the entire universe which makes the logo more international than one that references Chinese religion. Removing the crossbar on the A was an intentional move that is intended to look more dynamic and show the innovation of the company. Samsung also decided to leave a small part of the S and the G open to convey open-mindedness and communication. Blue was picked as the corporate color because it is associated with stability, responsibility, and reliability.
- The name Samsung is actually a shortened version of the company’s original name, Samsung Sanghoe. Samsung translates as “three stars” which is a reference to the three gods of fortune.
- In addition to their visual logo, Samsung also has an audio logo. This logo are the notes E flat, A flat, D flat, and E flat. You can hear this sound at the end of many of their commercials.
- Samsung’s logo is now so iconic that even Korean products often contain the English version of the logo.
The simplicity of the Samsung logo allows it to represent the company’s many subdivisions which range from life insurance to ships to electronics. A slight tilt and a few font modifications keep the logo from looking too boring, yet they do not make the logo look confusing either. The Samsung logo does an excellent job of conveying the quality, respectability, and forward-thinking of the international conglomerate.