Squarespace is one of the best and perhaps most famous website builders, hosting services, and blogging platforms in the world. The service allows for businesses and individuals to create, maintain, and host websites and blogs, as well as to design and create their own highly customizable logos.
Naturally, the Squarspace logo itself had to be a testimony to the quality of design Squarespace had to offer. We’ll take a look at the Squarspace logo history, design and evolution, to see if it truly stands up to the claim.
Squarespace Logo Design Elements
The two main elements of the Squarespace logo are, of course, the icon itself and the Squarespace word printed underneath and to the side. Every part of the logo was well thought out, and every single element is a design masterpiece. From symbolism to using negative space and even the lack of a serif font, the deliberateness of the Squarespace logo is immediately obvious.
Changes and Evolution
The founder of Squarespace, Anthony Casalena, founded the company with just $30.000 in hand. Of this sum, $2.000 went into designing the Squarespace logo. That’s quite a hefty sum, considering his initial capital. And it’s far more than other famous logos, such as the Nike logo.
Not much has changed in the initial design of the logo. The only variation ever occurring with the Squarespace logo throughout the company’s existence is that it is sometimes presented as white on a black background and at other times as black on a white background. It is very important for the company that the logo be presented in no other colors but black and white.
As mentioned before, every single element of the Squarespace logo design was deliberately built to suggest something.
First of all, any logo designer that knows how to do their job will immediately notice the very smart use of negative space. In a very small, seemingly simple logo, Squarespace has managed to integrate two elements – chain links and a double letter S. Both are highly significant for the company.
The chain links are supposed to represent hyperlinks, instantly reminding people of the type of service the company offers – website building and hosting. With the brilliant use of negative space, the logo also includes a double letter S in the logo, intertwined with the chain links. In a single image, the Squarespace logo transmits both the company’s scope and its name.
Of course, the two colors of the Squarespace logo are also meant to transmit a number of ideas and feelings to any potential customers. The strict black and white policy is meant to represent quality and a no-nonsense attitude.
The black present in the Squarespace logo is meant to suggest power, boldness, elegance, authority, and mystery. It is frequently used to appeal to a young or high-end audience. The black-and-white design is also highly versatile, making it easy to integrate in almost any background, with minimal changes. The powerful contrast also highlights the boldness of the design.
The Squarespace font has the same approach as the Squarespace symbol. It uses a custom type, sans-serif, that looks neat and clean. Together with the Squarespace symbol, the two logo elements make up a very matter-of-fact, incisive logo.
Inspiration and Trivia
While there is no precise source of inspiration detailed in regards to the creation of the Squarespace logo, two of its elements are obvious – the chain links so frequently associate with hyperlinks and web pages in general, and the slightly overlapped double S stemming from the company’s name.
Perhaps the most interesting thing about the company’s history is how often it triggered the wrath and ire of web developers and graphic designers. Web developers were enraged by the fact that the simplicity of the platform might have ended up taking away their customer base, and graphic designers were afraid of the same thing after the launch of the WYSIWYG logo Squarespace designer.
Initially, both of the groups’ fears seemed to be well founded, but after the initial bout of outrage died off, it became obvious that none of the services would actually affect web developers’ or logo designers’ profits or customer base. The reason behind it is that nobody who could afford one of the two in the first place would sacrifice quality and use an automated platform.
Since the company is so open to collaboration and so willing to get new customers and free publicity, pretty much every incarnation of the Squarespace logo is available for download for free on the company’s website. From the Squarespace logo vector to every other format imaginable (JPG, PDF, PNG, EPS, PSD, and AI), you can use any of them at any time, as long as you follow the Trademark Guidelines.
One of the most useful and well-known online services in the world, Squarespace and the Squarespace logo have generally had a long a peaceful history with the exception of the few months of internet outrage stemming from the launch of each of their services. We hope we’ve helped you learn something today, and we ask you to leave your opinions in the comment section below.