Stuart Weitzman produces some of the most popular shoes for socialites and celebrities. The brand was founded in 1986 by designer Stuart Weitzman, who is known for controlling every aspect of the shoe, from design to finished product. The end result are beautifully elaborate designs crafted from quality materials. In most of his shoes, you can find the signature Stuart Weitzman logo attached to the sole. This article will take a closer look at the Stuart Weitzman logo and examine how it is affected the company’s reputation.
Stuart Weitzman Logo Design Elements
The Stuart Weitzman logo is a bold wordmark that displays the brand’s name in a single horizontal line. Each one of the letters is black, and it normally appears on a white background. An all capitalized font is used to make the logo look bolder. The letters are thin and elongated to create an elegant effect. Stuart Weitzman’s logo font uses a san serif font with a mixture of thin and thick lines that look classic yet modernistic. This customized font is based on a condensed version of the Univers typeface.
Changes and Evolution
The first incarnation of the brand had the word “Stuart” stacked on top of the word “Weitzman.” All the letters in the top line were spaced farther apart so that each line was the same width. When the company changed their font style, they also changed the logo shape by making all letter spacing even. This mean that the lower line was much wider than the top line. The logo underwent one more change when it was turned into a single line of text.
Stuart Weitzman has always used black and white for their logo, but the colors used to be inverted. A lot of the older versions of the logo from the 1990s show a logo with white text on a black background. However, when the company made the font lines thinner, they switched it to a black on white design to make the logo stand out more.
Stuart Weitzman’s logo font has always been a capitalized, san serif font. However, the font has undergone a few slight changes over the decades. It originally used lines with a uniform thickness to create a sleek, modern look. Now that the brand is more established, the company has switched to a font with contrasting thick and thin lines. This slightly more traditional font helps to make Stuart Weitzman seem older and more iconic.
Stuart Weitzman went with a rather common logo design in the fashion world. Like Gucci, Marc Jacobs, Balenciaga, and many more, the Stuart Weitzman logo is just the brand’s name written in black, all capitalized lettering on a white background. Though it may not be the most original choice, this logo is quite effective. It can be used in a variety of settings, and people can instantly recognize the brand. The thin, elongated lettering produces a bold, graphic design that looks quite elegant.
- The Stuart Weitzman brand is now owned by Coach, but they have decided to retain the original Stuart Weitzman logo.
- Some of the priciest shoes in the world have had the Stuart Weitzman logo on them. A particularly notable pair is a set of platinum sandals decorated with 464 diamonds that were worn by actress Laura Harring at the Oscars.
- Stuart Weitzman got his start by selling shoe sketches to a shoe factory owner for $20 a piece.
Stuart Weitzman’s bold logo makes the brand instantly noticeable and recognizable. It may just be a basic text logo, but the font and shape of the Stuart Weitzman logo is cleverly designed to convey an impression of sleek elegance. This works well with the brand’s reputation for expensive, well-designed shoes, so the logo does a good job of accurately representing Stuart Weitzman.