In 1909, Japanese businessman Michio Suzuki founded a small business to manufacture looms for the silk weaving industry. He was so successful at manufacturing this equipment that he branched out into making other machinery. Suzuki quickly became famous for their small, yet powerful vehicles. To successfully market their vehicles, Suzuki created a clever logo that is recognizable without being boring. You can discover many fascinating details about the Suzuki logo in this article.
Suzuki Logo Design Elements
The Suzuki logo is a colorful logo that combines a bright red emblem with a blue wordmark. Along the base of the logo, the word “Suzuki” shows up in all capital letters. The letters are precisely sized to ensure that they are all the same exact height. Suzuki uses a standard Helvetica font for their logo, so the letters have even lines and no serifs.
Centered above the Suzuki wordmark is a large, stylized S. The S is drawn with three thick lines that run parallel to each other. The front, back, and crossbar of the S are connected with thinner lines that merge all the thicker lines together. Both tips on the S curve outward, while the connecting edges curve inwards. This S has an overall diamond shape that makes it a very visually pleasing design.
Changes and Evolution
Back when it was a loom company, Suzuki just had a logo that showed their founder’s name in traditional Japanese text. Suzuki’s S-shaped emblem was first introduced in 1958, when the company’s automobile product took off in the post-WWII automobile boom. At first, the company’s name was underneath the S in small letters. It then moved to the right side of the logo to look like a single horizontal line. The last big difference to the shape was moving the Suzuki wordmark back underneath the emblem, and enlarging it in comparison to the S.
When it was first created, the Suzuki emblem was a bold black color. The company decided to switch to a red and blue color scheme after a few years. Older versions of the logo tend to be more of an indigo blue, while newer versions tend to be more of a navy blue shade.
Ever since they switched to an English-style logo, Suzuki has used the same font. This classic Helvetica font is clean and simple.
Suzuki’s logo is inspired by a need for a logo that would reach both Japanese and English audiences. Since the brand name is written in English, they wanted an emblem that would be recognizable to Japanese people as well. Their clever design has curves and lines that mimic Japanese kanji characters, but it also looks like an English S.
The unusual shape of the S also references the company’s automotive innovations. They decided to give the logo four corners to represent the four-stroke, four-cylinder engines, and four-wheel drive used in Suzuki vehicles. Using bright red and blue for the logo allows the company to stand out and look colorful compared to other blander automobile logos. Red evokes feelings of passion and good luck, while blue represents trustworthiness and excellence.
- The Suzuki S shows up next to the blue lines of the Maruti logo, because Maruti and Suzuki are now merged together.
- Many people in Japan have the same last name that shows up on the logo, because it is the second most common Japanese surname in the nation.
- Though the S emblem is technically red, Suzuki uses a silver metal for the emblems that are fixed on the front of their vehicles.
- The Suzuki Musical Instrument company is not affiliated in any way with Suzuki vehicles, but they share a name, and also have a very similar logo wordmark.
Suzuki’s logo combines clean lines with interesting angles and bright colors. The end result is an effective logo that is interesting without being overwhelming, and it is recognizable to both Japanese and English speakers. The Suzuki logo is so effective that it has remained the same for decades, and the company is not likely to change it anytime soon.
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