One of the most influential rock bands in the 20th century is The Who. This English band was founded in 1964, and they quickly became famous for their signature blend of rhythm and rock. Part of the band’s success was due to their larger than life personalities and stylistic flair. This style was perfectly represented by The Who logo. You can find out more about this colorful and artistic logo in our article. We will tell you all about the logo’s creation, and show you how the band has used it to represent their image for years.
The Who Logo Design Elements
The Who’s logo has a clean, circular outline around text with the band’s name. “The Who” is written in a custom, stylized, sans-serif font. These letters have varying weights, so the T, Hs, and W are much bolder than the E and the O. “The” is positioned above “Who,” and the legs of the H’s are extended so that they meet in the middle. At the top of the O, a linear arrow extends all the way to the top of the logo.
The text for the logo is written in plain black, so it stands out against the colorful background. Behind the text, the circle is colored in a bulls eye target pattern. The innermost circle is red, and it is surrounded by a white ring, and then a blue ring.
Changes and Evolution
The Who’s logo is one of the longest-running logos in rock history, and there has been only one minor change to the logo. At first, the logo was just the signature text on a plain background. By 1965, the text had been placed on the classic target background that is still used today. Sometimes, the round The Who logo is displayed in a black rectangle, but it is normally just shown in its circular shape.
At first, the logo was typically just black on a white background. It then changed to the black text on a red, white, and blue background. This colorful logo is still the most popular logo for The Who, but the band occasionally changes back to the simple black and white color scheme when they want their logo to look modern and monochromatic.
The same font shape has been used since 1964, when Brian Pike designed the font for a poster advertising one of the band’s earlier shows. It is the most consistent part of the logo, and it has not undergone any sort of change.
The Who’s logo is loaded with symbolism. For example, the arrow on the circle turns it into the astrological symbol for Mars, which is normally used as a symbol for masculinity. Both of the Hs in the logo are connected to emphasize unity and togetherness.
The color of the bulls eye target in the background of the logo matches the colors for the British flag. It looks almost exactly like the roundel used to identify Royal Air Force aircraft during World War II. This coloring was originally supposed to be an ironic reference to the fact that the band was not patriotic, but it eventually became a symbol of their British origins.
- If The Who had stuck with their original name, their logo would say “The Detours” instead. They selected their current name because they wanted something that started with the word “the” and made little sense.
- Though Keith Moon’s drums frequently pictured a yellow design that said “The Who” in block lettering, the rest of the band never used this as a The Who logo.
- Many people assume that the Brian Pike who designed the logo was the famous British artist known for his use of primary colors, strong linear designs, and love of music. However, the artist has denied these claims, and little is known about the other Brian Pike who made the logo.
The Who’s bold logo matches the band’s energetic music and meaningful lyrics. It symbolizes the unity and masculinity of the band, while also providing a strong visual design that can be used for concert decorations and band merchandise. The Who’s logo has been so effective that it has remained unchanged for decades.
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