One of the most recognizable brands in the world, Tory Burch got its big break after being endorsed on The Oprah Winfrey Show. The double T of the Tory Burch logo is now one of the most famous fashion logos. In this article, we will be taking a closer look at the logo design elements and the history of the Tory Burch logo.
Tory Burch Logo Design Elements
The primary identifier when it comes to the Tory Burch logo is the double T that makes it up. The T obviously stands for the fashion designer’s first name, and the entire Tory Burch logo was designed in collaboration with a team of designers. Many fans of the fashion designer think that the Ts have a particular meaning, but that’ not quite true.
While the T in the Tory Burch logo does stand for her name, all she knew going into the design process was that she wanted it to be based on Ts. She “went with her gut”, according to an interview, and everything turned out great.
Changes and Evolution
According to Burch herself, this was the current logo was the one she selected out of hundreads of design proposals. Since then, back in 2004, the Tory Burch logo desing itself has not changed. The logo is sometimes adapted for specific items. Often, Burch uses the double T logo as a pattern.
Back in 2014, the artist talked to CBS and told them about the process that led to the creation of the world-famous Tory Burch logo. She didn’t design it herself; instead, she worked with a company. However, she only gave them direction. She confessed that she listened to their advice, but that she also had her definitive point of view.
The fashion designer further confessed that she wasn’t interested in a traditional logo, but that she wanted the Tory Burch logo to more of a design element. She also wanted something inspired by the legendary interior designer David Hicks, who was very prolific in the ‘60s and in the ‘70s.
From her double-wrap logo stud bracelets to her Amanda bags, the Tori Burch logo appears in many different colors. Since the logo is often used as a design element, naturally it will be adapted to fit the context. However, the Tory Burch logo itself is usually rendered in orange and white, or black on white.
According to an interview from 2014 with the internationally beloved fashion designer, the double T Tory Burch logo took inspiration from one thing alone – the work of the world-famous interior decorator David Hicks. One of the most eccentric and successful interior decorators of all time, David Nightingale Hicks has inspired many.
He was known for his interesting mixture of aristocracy, media, and fashion, and he did projects for a large number of famous people. Hicks made carpets for the Windsor Castle and even decorated the first apartment the Prince of Wales had at the Buckingham Palace. He is said to have started designing patterned fabrics and carpets when he concluded that none on the market were good enough.
Hicks is also known for designing guest rooms at the Okura Hotel in Tokyo, and for doing the interior design for the yacht of the then-King of Saudi Arabia. He was also a very talented painter, photographer, and sculptor, and even produced jewelry and fashion collections. He also designed some scarlet-heeled men’s evening shoes and the interior of BMW.
I could go on for a long while about the long and fascinating life of David Nightingale Hicks, but I’ll stop at his death. A chain smoker, he died at 69 of lung cancer after designing his own coffin. He was laid to rest in one of the ground-floor rooms of his gothic garden pavilion. His grave is now marked by a tombstone shaped like an obelisk.
When sitting down with the design company that helped her create the Tory Burch logo which eventually went on to be featured on all of her future products, the fashion artist said that she was presented with maybe 200 different options. However, reading somewhere that entrepreneurs have to go with their instinct, with their gut, she thought about which one she liked best and stuck with her first choice.
Tory Burch said that choosing the logo was a very emotional moment and that she never had any doubts that she made the right choice. She was also very happy that everybody had something to say about the Tory Burch logo. Whether good or bad, she was happy that people had an opinion, because that means that the brand had made an impression on them.
One of the most beloved clothing companies in the entire world, Tory Burch came to be thanks to the inspiration of a regular woman living in Manhattan. Providence in the form of being featured on The Oprah Winfrey Show certainly helped the company, but now the Tory Burch logo is one of the most worn by women all over the world.