Founded in 1983 under the name Bell Atlantic, Verizon Communications is now one of the largest telecommunications company nationwide. They provide people with a variety of internet, phone, and television services. As Verizon has merged with other companies and diversifies their business interests, they have created new logos.
Each new incarnation of the company logo has helped to better represent their customer base and corporate goals. Our article will take a look at the past behind the Verizon logo and see how its modern design has affected the brand’s representation. Keep reading to find out all the interesting facts behind Verizon’s logo.
Verizon Logo Design Elements
Verizon’s logo uses a combination of a plain black font and a minimalistic emblem on a plain background of white. The brand name is written in black, lowercase letters on the left side of the logo. At the right side of the logo is a small, red check mark that is set slightly higher up than the rest of the letters.
The Verizon logo uses the Neue Haas Grotesk font which is a font in the same family as the wildly popular Helvetica Font. It features thick, san serif lines that thin ever so slightly at intersections and are cut off in blunt, straight lines at each tip Each letter is exactly the same height with the exception of the dot on top of the I. This creates a streamlined, even look for the logo that allows it to be replicated on everything from corporate letterheads to massive trucks.
Changes and Evolution
Back when the company was called Bell Atlantic, they used a logo that incorporated a wave shape and a bell emblem. When it was renamed Verizon in a 2000 merger with GTE, the most iconic Verizon logo was formed. This was an italicized, black version of the brand name, with a red check mark over the name, and an elongated red Z that stretched beneath the brand name before fading to white. Over the years, there were many versions of this same basic logo shape, including one where the tail of the Z turned into a point and one where the tail of the Z was a solid color. Starting in 2015, Verizon decided to simplify all these logo versions to the single one still in use today.
As Bell Atlantic, Verizon’s logo was a dated indigo and teal color. Since moving to black, red, and white for their logo, Verizon has never looked back. It has shown up as black letters with a red Z, black letters with a black Z, and even white letters on a red background. This color is now strongly associated with the country.
All Verizon fonts have been san-serif fonts in the Helvetica family. The only major change is that the current logo is not in italics.
According to a statement by Verizon, their new logo “marks the beginning of the next chapter…and signals our revitalized purpose.” They decided to simplify their logo to make a clean, simple design that clearly states their brand identity. A checkmark is used to signify getting things done properly because Verizon wants to be associated with reliable and prompt service.
Though Verizon mostly just claims that their inspiration was a desire for simplicity and reliability, it is clear that they were influenced by design trends of the mid 2010s. Verizon’s modern logo follows the same trend as its major rivals, AT&T and Sprint. All of these major telecommunications networks use a logo that contains a plain, black, Helvetica-inspired font with a company emblem in a primary color next to it.
- Verizon’s name is a combination of veritas, the Latin word for truth, and horizon.
- You can still find Verizon’s old white on red logo on things like the Verizon phone cards.
- Verizon’s first logo was consistently mocked by graphic design experts for its overly busy and off balance design.
- Pentagram, the design company behind the logo, is also responsible for MasterCard’s updated logo.
Verizon’s current logo references the past logos of the company without looking too busy or overwhelming. This refreshingly basic logo clearly represents Verizon Communications without distracting customers from their main services. Though the company will probably update their logo again when design trends change, they continue to use the bright red color and checkmark that so many customers associate with the Verizon company.