Founded in 1958 as a program at the Bank of America, Visa has become a multibillion dollar corporation in its own right. As one of the most common electronic funds transfer companies, Visa is responsible for a huge amount of credit cards throughout the world.
The logo for Visa shows up on all of their credit cards, so it is a very recognizable image. If you have ever wondered what the logo means, keep reading this article. We will tell you all about the fascinating history behind the Visa logo.
Visa Logo Design Elements
The modern Visa logo has only been in use since 2014, but it shows up on credit cards, advertisements, and card readers around the world. This logo has a very simple design that is just the brand’s name written on a white background. All of the letters in “Visa” are capitalized letters that lean slightly towards the right. The letters are made of lines with a uniform thickness, and they contain no serifs. On the left tip of the “V,” the line curves to the left in a stylized flick. The logo is written in a blue gradient shade to add some subtle visual interest to the plain design. It starts out on the left in a deep navy blue that gradually lightens to a brighter royal blue.
Changes and Evolution
Visa’s original shape was slightly busier. It started out as three horizontal stripes, with the word “Visa” written in the middle stripe. Despite some minor alterations to color and font, this logo shape remained consistent for decades. This all changed in 2006 when the stripes were removed. The company made the decision to simplify the logo because they wanted something that looked a little bolder and more modern. Visa’s more simplistic logo helped it to stand out from all the other credit card logos that looked cramped and busy in comparison.
For a long time, Visa was associated with a blue and yellow color scheme. The three stripe logo had a navy stripe at the top, a white stripe in the middle, and a harvest gold strip at the bottom. Over the years, these colors were slightly changed to avoid a dated color scheme. By 2000, the logo was in a muted royal blue and golden color scheme. When the stripes were removed, Visa originally maintained logo continuity by using the blue shade for the letters and the gold shade for the flick on the V. However, Visa felt that the gold made their brand less appealing to consumers, so it was changed to a more inclusive blue logo after a few years.
Visa’s logo has always been written in a customized, all-caps, san-serif font. Though the modern font bears many similarities to the old font, there are some changes. Originally, the V’s flick was very small, and the A was written in both thin and thick lines. Each time Visa changed the logo, the flick became more elongated, and the line thickness became more uniform.
The blue and gold colors that Visa first picked for their logo were intended to reference the blue skies and golden hills of California which is where the bank was founded. Even after getting rid of the gold, Visa continues to use blue because it evokes feelings of trust, loyalty, and stability. Because of its positive connotations, blue is used in many financial logos, including American Express and Paypal. Visa’s logo was changed to its modern form as part of an extensive rebranding push by Visa. The lengthy flick and the color gradient help to convey a sense of speed and movement in the simple logo.
Visa’s old logo can still be seen on their Visa debit cards. Many Visa logos incorporate a hologram of a dove as a security measure. This image was picked because a dove is considered to be a symbol of peace. The distinctive stripes from the old Visa logo also showed up on the British Barclay and ChargeX cards because these companies were British affiliates of Bank of America.
The clear and simple design of Visa’s logo helps to encourage brand recognition. Despite a few simple changes to make the logo look less outdated, the Visa logo has remained consistent enough to encourage brand loyalty. Every design element, from the color of the logo to the shape of the letters, conveys a sense of stability, trust, and reliability that is ideal for a credit card company.