Volcom was just founded back in 1991, but it is now one of the leading producers of products for boardsports enthusiasts. The brand makes clothes, accessories, and equipment for people who enjoy surfing, skateboard, snowboarding, and other extreme sports. They managed to gain popularity due to their unique logo that shows up on all Volcom products. You can discover more about the Volcom logo in this article. We will track how the logo has changed, and examine the effect the logo has had on the company’s image.
Volcom Logo Design Elements
Volcom’s logo has a simple black and white design in a circular shape. A thick black line outlines a white circle. Inside of the circle is a five sided emblem that Volcom calls a stone. This pentagon is elongated along the top and flat along the bottom, so it has a design that looks like an inverted diamond. Plain black and white triangles are used to shade the stone and give a little dimension to the logo. Due to the coloring of the logo, the right side appears to be in the shadows, while the left side is highlighted.
Changes and Evolution
When the company was first starting out, they used a logo that is actually quite similar to their current version. The main difference in shapes was that the logo featured the stone design without a circle around it, and the brand name was written at the bottom of the logo. This logo did a great job of increasing brand recognition, and Volcom was eventually able to remove the brand name from the logo. This logo then looked a little too plain, so the company added the circle around the stone to give it a little definition.
Volcom normally just displays their logo in a simple black on white design. However, the logo color is altered occasionally for stylistic purposes. On dark products, the colors are inverted to stand out more. For some colorful clothing options, Volcom will print the logo in a color like yellow or pink.
Volcom has experimented with a few different fonts in the early days of their company. Some of their fonts have looked like handwriting, painting, or graffiti, but they generally settled on a classic sans-serif, all capitalized font. This was used until the brand name was removed from the logo.
According to Volcom, their logo is meant to represent presence, spiritual intoxication, and clarity. This meaning might sound a little vague, but the stone is generally meant to symbolize the lifestyle associated with Volcom. The hardness of a stone alludes to courage and freedom, while the sparkle of a diamond references creativity and self-expression. This idealistic meaning helps enhance Volcom’s reputation as a brand for creative teens who like alternative subcultures.
The Volcom logo does share some similarities with the Emerica and the Quiksilver logos, which also use stones and mountains as their logo. However, the clean lines and simple coloring scheme helps Volcom stand out from all the other skater brands which tend to have colorful, elaborate designs. Its simplicity lets the company easily place the logo on a variety of products.
- Athletes who have worn Volcom’s logo as part of a sponsorship deal include Bryan Iguchi, Marcus Kleveland, Kelly Slater, and Quincy Davis.
- Volcom means “Value of Life Committee,” and the company’s founders say they came up with the name before they had even finalized what products they would sell.
- Volcom is currently owned by Kering, an international luxury group that also owns Gucci, Balenciaga, and Ulysse Nardin.
- Volcom is the first action sports company to also sign artists and produce records.
A lot of Volcom’s success has been attributed to their clever branding and unique outlook. The company’s stone logo represents creativity, resolve, and courage, so it does an excellent job of appealing to young athletes and artists. Over the years, the Volcom logo has become so recognizable that Volcom did not even need to include their brand name on the logo. This has led to an increasingly simplified logo that looks stylish on clothes, skateboards, shoes, and other products.
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