The Volvo logo is used by several different Swedish companies that operate under the same brand. The most widely recognized Volvo products are their cars, trucks, and buses. The Volvo brand has remained relevant since 1927 because they produce many different items.
The logo for Volvo represents the company’s devotion to superior manufacturing and engineering. The abstract logo works equally well on the many products associated with Volvo. Read this article to learn what the Volvo logo really means.
Volvo Logo Design Elements
The logo for Volvo contains both abstract shapes and the brand’s name. The main aspect of the Volvo logo design is a silver circle. On the top right side of the silver circle is a silver arrow pointing outwards. The gradient shading on the circle makes it appear metallic. Across the middle of the circle is a horizontal, blue bar. The blue bar contains the phrase “VOLVO.”
The brand name is written in silver, capitalized letters. There are two different variants of the main logo. In the main version, the inner rim of the silver circle contains the horizontal blue bar. In the second variant, the blue bar sits on top of the circle and stretches to the outer rim. The second variant frequently appears as an emblem on car grills and steering wheels.
Changes and Evolution
The original shape of the logo for Volvo was a blue oval that said, “Volvo Gothenburg Sweden.” After just two years, Volvo changed their logo to the classic, silver circle and arrow shape. The 1930s version of the logo also had a lengthy, striped, horizontal bar that said “Volvo.” In 1959, Volvo altered the logo to a simpler design that just contained the outline of the arrowed circle and a shorter horizontal bar. Volvo finally updated their logo to the modern version in 1970.
Throughout most of Volvo logo history, the logo has been blue and silver. Blue conveys a sense of trust and reliability, and silver references the metal Volvo uses. However, the version of the logo used in the 1930s was red and silver. People in the 1950s tended to associate the color red with Communism, so this color choice did not last.
The font of the logo has remained very similar throughout all variations of the logo. It is a bold, capitalized, serif font that was a custom creation for the company’s logo. The Volvo company calls this font “Egyptian” because it vaguely resembles hieroglyphs.
Roman mythology inspired the many designs in Volvo logo history. The circle with an arrow is the symbol for mars, the Roman god of war. This symbol, therefore, represents the periodic element iron. The owners of Volvo decided to use the ancient Roman symbol because they made so many of their products from iron and steel.
The actual items produced by Volvo changed regularly, but most of them were made from metal. Therefore, the logo represented Volvo’s sturdy, industrial products without actually referring to any individual item. The name on the logo for Volvo is also inspired by Roman history. Volvo means “I roll” in Latin. It refers to the company’s original job as a ball bearings manufacturer.
The most well-known version of the Volvo brand is their cars. These cars are actually produced by Ford Motor Company now. However, the sale contract included a clause that Ford had to continue using the original logo designed by Volvo.
The logo’s circular symbol was originally chosen for its connection to iron. However, some people find the logo to be slightly offensive since the circle and arrow is also a symbol for the male gender. The company has had to repeatedly reassure customers that they are not trying to say only men should drive vehicles.
The Volvo logo is closely associated with sturdy, well-made vehicles. The simple colors and abstract design help to show the company’s devotion to quality without being too busy. Volvo’s wise logo choice has remained relevant even as they innovate new products. Even though the logo is now attached to cars made by Ford, it still reassures customers. For more car logos, read the BMW logo history.