One of the most, if not THE most renowned pharmacy in the world, Walgreens has one of the best success stories out there. And just like the pharmacy which it so proudly serves, the Walgreens logo has become a symbol of quality and acceptance pretty much everywhere it is found.
Beginning as the result of a work accident in 1901, Walgreens has had a long and mostly uneventful history, managing to become the America’s sweetheart of chain stores. With more than 8,000 locations opened around the world, Walgreens and the Walgreens logo are truly at the corner of happy and healthy.
Walgreens Logo Design Elements
The main design elements of the Walgreens logo are, of course, the cursive text and the now-gone mortar and pestle. While the mortar and pestle are no longer part of the main Walgreens logo, they can often be seen by themselves, with the instantly recognizable W inside the hollow mortar.
Changes and Evolution
The Walgreens logo has not changed much during its long history. The main tendency was to simplify the logo as much as possible. The first version of the Walgreens logo simply used the name of the founder, Charles Walgreen, written in grey
The second Walgreens logo design featured the founders name written in the same type as it is written today, in red. The logo also featured a mortar and pestle in blue, to the left of the type. Beneath the name was the slogan “The Pharmacy America Trusts,” written in blue.
In 1983, all the Walgreens logo elements were redesigned in red. The mortar and pestle became significantly less prominent and the slogan was removed from the logo.
The slogan made a short comeback in the early ’90s, now rewritten as “The Brand America Trusts”. In the early 2000s, it was dropped again. In fact, all the other design elements, apart from the name of brand, were removed, to streamline the Walgreens logo.
The current Walgreens logo is actually quite similar to the original Walgreens logo. The font used for the Walgreens logo is very wavy, with just a few accents. There is a small break in the word between the “G” and the “r” in the middle of Walgreens. At times, the company uses just the W in place of the entire word, especially in icons and buttons.
The Walgreens logo is a powerful, bright red on a white background. However, depending on the context, you can also see the logo written in white on a red background, the colors essentially reversed.
The red in the Walgreens logo and other Walgreens logo images is meant to symbolize the company’s strengths and what makes it more appealing to the worldwide public. It stands to represent purity, prosperity, vitality, and the flawless record of the company’s business responsibility.
There really isn’t all that much to say about the Walgreens logo font, other than that it is a custom typeface designed specifically for the company. It only suffered two minor alterations since its original debut in 1901 – once in 1951, with the first rebranding, and once again in 2006. It is a rounded cursive type, with very few flourishes. The Walgreens font has a certain flow to it.
Walgreens is named after its founder, Charles Walgreen. According to Walgreens’ official story, Charles Walgreen ended up working in a pharmacy after losing part of a finger, while working in a shoe factory. Because of his injury, he was unable to participate in athletic competitions. He was quite unhapppy with the job, which eventually led him to open his own drugstore, in 1901.
The W logos of the two legal entities are extremely similar, and since Walgreens started in 1901 and the Nationals in 2005, it was clear who would win the trial. So, the two decided to settle matters out of court, with some very interesting and fun results.
The Washington Nationals would be allowed to keep their logo with no further legal issues, under a set of conditions. The baseball team would have to change their name to the Washington Walgreens for twelve games a year over the next ten seasons, starting with 2013.
Furthermore, Walgreens would become the official drugstore of the Nationals, and four players chosen by the chain store would appear in Walgreens TV commercials for the following five years. Last but not least, two Nationals had to become actual pharmacists and spend some time working counters at D.C metro Walgreens as part of a “fun, cool promotion”.