Walter Steiger founded his shoe design store in 1932 and eventually passed it onto his son, who is also named Walter Steiger. The Steigers have always been heavily influenced by the mod movement of the 1960s, and they create shoes with clean lines and pleasing proportions. Even in modern times, Walter Steiger continues to focus on innovative, sleek designs made from quality materials.
In the past years, Steiger has been moving away from their flashier logos to go with a bold, minimalistic style. Keep reading to learn more about the fascinating history behind the changes to the Walter Steiger logo.
Walter Steiger Logo Design Elements
Walter Steiger’s current logo is a very simplistic design that just features two lines of text. All of the text is written in a deep black color that leaves an impression of boldness and straightforwardness. Though the brand is technically named Walter Steiger, the logo just says “Steiger” in a large line of text. Centered beneath the “Steiger” line is the word “Paris,” written in such small letters that it only takes up space between the E, I, and G in the word “Steiger.”
The Walter Steiger logo uses the same font for each line of text. This font is a san-serif font made from thick, even strokes. Each letter is tall and thin, and all the curves are extremely circular. In the top line, each letter is spaced far apart, but in the bottom line, the letters are squished in closer together.
Changes and Evolution
For a long time, the brand used a logo that had “Steiger” written in very large lettering with “Paris” written in a very tiny size to the lower, righthand corner of the logo. When they decided to go in a more minimalistic route, Walter Steiger switched to a logo that said “Walter Steiger” in a single horizontal line. The brand eventually decided that this was too much of a change, so they went back to the logo that used a combination of “Steiger” and “Paris.”
Steiger used to use a lipstick red color for their first and second logo, and it was quite distinctive. However, this started causing some confusion when Christian Louboutin became known for using red on their logo and shoe soles. Walter Steiger then decided to switch to a bold black shade instead. Red is still frequently used as an accent shade in marketing, but it is no longer the main logo color.
The largest noticeable change to the Walter Steiger logo has been their font selections. The original logo used a bold, handwritten font to write the word “Steiger,” while the tiny “Paris” edition was in a san serif font. When Walter Steiger switched to their modern logo, they began using a thicker version of the Paris font for the entire logo.
Steiger made the decision to switch away from the old script font because they wanted to avoid looking too traditional. Since Walter Steiger relies on a brand reputation for innovation and modernity, they needed to update their logo to meet modern style designs. A combination of neutral coloring and san-serif fonts has been in style among graphic designers for the past decade, so the logo does a good job of looking updated and new.
The Walter Steiger logo says Paris, even though the brand was founded in Geneva, because Paris was the first store where Walter Steiger Jr. started selling ready-to-wear shoes instead of just creating custom designs. The company’s shoe designs have always been heavily inspired by Parisian haute couture fashion, so the logo also pays homage to Walter Steiger’s source of inspiration.
- The Steiger family gets their name from the German word, “stiger,” which translates to mean someone who is a miner or a foreman.
- Steiger’s designs were heavily featured in the 1966 film, Blow Up, which many people credit with the abandonment of the very strict and conservative Hays production code for films.
- Though the Steiger logo is now mostly associated with ready-to-wear models, they still make some custom and bespoke designs in their Parisian workshop.
The clean lines and bold presence of the Walter Steiger logo allow it to leave a strong impact on the consumer. It promotes the company’s dedication to modernity and innovation while also referencing their history of Parisian design. Though Walter Steiger will probably end up changing their logo again eventually, the current one is perfect for their company’s needs right now.