Westinghouse was founded back in 1886 as one of the first electric companies. It went on to become a worldwide energy production company responsible for creating nuclear reactors and other useful objects. There have been many changes to the company and all of its subsidiaries over the years, so the Westinghouse name and logo are associated with several different companies by now. You can find out more about the iconic Westinghouse logo by reading this article.
Westinghouse Logo Design Elements
The Westinghouse symbol is a circular symbol that contains a stylized W. On the outside of the logo, a thin line creates a circular outline. In the center of this is a symbol made up of three dots and four lines. The shapes are arranged to look like a W, with a dot on each upper tip.
Beneath this W is a thick, horizontal line that ends in rounded tips. This image is often used by itself as the Westinghouse logo, but it is occasionally combined with a wordmark that says “Westinghouse” in lowercase, sans-serif lettering. Depending on where it appears, the logo is either white lines on a blue background, or blue lines on a white background.
Changes and Evolution
When George Westinghouse first founded his electric company, his logo was just a simple line of text saying “The Westinghouse Electric Company.” The company then moved to a logo that had a thick circle saying “Westinghouse Electric” surrounding an inner circle that said “Westinghouse.” By the 1930s, the company had turned their bulkier logos into a simple circle that had a big W and “Westinghouse Electric” written in smaller font inside of a tiny oval outline.
They then combined ideas from both of their former logos to create a big circle that said “Westinghouse” around a large capital W. Eventually, the outer circle was removed, leaving just a W in a circular outline. This was a little too plain, so Westinghouse then created their current logo.
All of the early Westinghouse logos had a simple black and white color scheme. For a little while in the 1940s and 1950s, the logo was a blue shade instead. It went back to a black and white design briefly, but then Westinghouse returned to their blue color scheme. This color is still in use today.
Older versions of the logo used a Roman font, but Westinghouse eventually switched to a simple sans-serif design that was easier to print in small lettering.
When designing the Westinghouse logo, the designers took a lot of inspiration from older logos. They kept the same overall circular shape, but refined each element inside of the logo. For example, the tiny oval that said “Westinghouse Electric” was turned into a simple, rounded line underlining the main W. This similarity between the new and old logos helped maintain brand continuity for Westinghouse.
The W on the Westinghouse logo is a particularly clever design. It mimics the symbols used to draw electrical diagrams and circuit boards. This emphasizes the company’s innovations in the field of electrical power, and it gives the logo a modern and technological look.
- The fact that Westinghouse shares the same name with the Westinghouse Air Brake company that produces train parts is not a coincidence. Both corporations have their roots in businesses created by George Westinghouse.
- Due to the broad licensing agreements with Westinghouse, the logo shows up on everything from television receivers to air conditioners to nuclear energy companies.
- The man behind the Westinghouse symbol is Paul Rand, an iconic graphic designer who also created logos for IBM, ABC, and UPS.
- The Westinghouse logo made history when it was used on the Westinghouse Sign. This was the first computer controlled animation sign that could be changed to show various animations.
The Westinghouse logo references Westinghouse’s history as an electric company, yet it is general enough to be used on other products. This was a wise decision that has allowed the Westinghouse logo to become iconic, even though the company itself is constantly undergoing changes. The logo’s clean lines and bold appearance provide a versatile design that makes the logo quite useful.
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