The Yamaha Motor company was first established as a manufacturer of motorcycles in 1955, but it has its origins in a corporation that has existed since 1887. In modern times, Yamaha Motors is known for producing a variety of electronics, appliances, boats, and motor vehicles. All of their products can be recognized thanks to the bold logo of the company. Our article will tell you some interesting facts about the Yamaha logo design. We will share its history, and let you know why three tuning forks are located on the logo for an electronics and automotive company.
Yamaha Logo Design Elements
Yamaha combines an image and their company’s brand name to create their logo. The company name, Yamaha, is written in bold, sans-serif, black letters. Each letter is capitalized, and they are all the same exact height. This creates a pleasantly horizontal look for the logo’s wordmark. To the left of the wordmark is the signature Yamaha image.
This is a circle surrounded by a silver line. Three silver tuning forks are placed at equal points around the silver line. They all point inwards, and overlap to create a symmetrical and geometric shape. The red that appears in some cases in the logo is a solid hue, but all of the silver is subtly shaded to look metallic and three dimensional.
Changes and Evolution
Since the 1800s, Yamaha’s logo has almost always included a tuning fork shape. At first, the logo was a Chinese phoenix holding a tuning fork. This then changed to the three interlocking tuning forks from the modern logo by 1916. Over the years, the tuning forks were encased in a triangle, laid over the brand name, or surrounded by a circle. In 1967, the company finalized their logo to its current shape, which consists of tuning forks inside a circle located to the left of the word “Yamaha.”
Yamaha’s logo has been quite a few colors over the years. It was originally just black and white, but then the company started drawing the logo in purple or blue. When Yamaha Motors was created in 1955, they established their brand color as red. Since then, the only changes to the logo colors have been slight alterations to shade the silver, but the logo can appear in a variety of colors.
Older versions of the logo tended to use script fonts, but the company has used essentially the same logo font for decades now. Yamaha’s font is a slightly modified form of the classic Helvetica font. It has a sans-serif design, and each line has a uniform thickness. The logo was slightly modified in 1998 to ensure that the letters were evenly aligned on both the top and bottom.
Yamaha uses tuning forks as their logo because their parent company was mostly a musical instrument company. Tuning forks are a musical device used to make sure that a musical instrument is properly tuned. The logo contains three tuning forks because they represent the three pillars of the company’s business: technology, production, and sales.
Though the Yamaha Motor company was established as a separate corporation in 1955, they chose to continue using the tuning fork logo because it referenced their company’s proud past as a decades-old manufacturer of quality goods. Their products are not typically music-based now, but Yamaha still feels that the tuning fork represents the harmony and vitality of their company.
- Yamaha’s parent company, Yamaha Corporation, uses the same logo in a violet color instead. The middle part of the “M” on the Yamaha Corporation logo is slightly shorter than the rest of the letters.
- The Yamaha Motor Company gets its name from the company’s founder, Torakusa Yamaha. Yamaha was a Japanese entrepreneur that was involved in everything from medical equipment to musical organs.
- Yamaha also has a standardized “special version” that can be used if the red logo would not show up properly. The special version of the Yamaha logo is a white design on a black background.
The Yamaha logo has a rich history that references the company’s musical background. It works well even though the company is mostly known for motor vehicles now, because it still looks excellent. The sharp contrast between the logo’s colors, and the pleasant symmetry of the circle image give the logo a strong visual presence.
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