Founded in 1974 in Galicia, Spain, Zara is a store that sells apparel, footwear, and accessories. This Spanish fashion brand has managed to gain popularity in other parts of the world because they are one of the few fast fashion stores that markets to women instead of teens. They are known for having stylish yet elegant clothing that is suitable for a variety of professional and casual events. The Zara logo matches the understated yet trendy style of the brand. In this article, we will tell you all about the interesting history behind the logo for Zara.
Zara Logo Design Elements
Zara uses a plain logotype for their logo, so the logo design simply looks like the company’s name. It is generally black text on a white background, but it sometimes is white text on a black background. Each letter is capitalized and spaced far apart. This might seem plain, but Zara’s careful design ensures that their logo still stands out.
The font used for the letters is inspired by a standard Roman font, but it is extremely customized. Each letter is a little shorter and wider than standard Roman fonts. The difference between the thick and thin strokes for the lettering is greatly exaggerated, so the serifs look like single lines, while the crossbars are thick rectangles. On the Z and the R, the serifs only extend in one direction instead of being equal widths on either side. The Z’s serifs are slightly tilted to give it more interest.
Changes and Evolution
Zara’s previous logo was also a wordmark that only had their company name on it. However, the letters were placed much closer to each other, so the overall logo shape was much shorter and taller. This is the only significant change to the logo shape though, since most of the logo changes have simply been alterations to color and font.
Zara’s initial logo was a medium blue shade on a white background. This more colorful logo was eventually turned into the monochromatic black on white scheme used today. When the company created their current logo with the updated font, they decided to continue using these colors.
The font on Zara’s old logo was also a Roman style font with serifs, but it was significantly different. All the letters were much taller and thinner in the previous logo, and their serifs were not as thin and angular. The older font had thinner strokes overall, leading to a much more traditional look than the new logo.
Zara’s logo gets a lot of inspiration from Gucci, Prada, Chanel, and other high fashion brands. It uses a classic black on white color scheme, without any extra symbols or patterns, to mimic the classy appeal of these famous fashion brands. Adding some interesting font choices to the otherwise plain logo gives it enough style to represent the fashion brand.
The company’s decision to stick with just using a wordmark for their logo allows them to put the logo on everything from big store signs to small clothing tags. Since it is a monochromatic design, the logo can be displayed in black, white, gold, silver, or any other color that fits a Zara decorating scheme.
- Unlike most other companies, you will not see the Zara logo on magazine ads or billboards. The company has a strict policy of not advertising.
- Zara was originally called “Zorba” after a classical film. When the store realized that a bar down the road had the same name, they combined letters from two of their signs to rename the company.
- You can still view the old logo on some of the signs for Zara stores in historical buildings that make it tricky for owners to change their signs.
- On the logo for Zara Home collections, a sans-serif font is used instead of a serif font.
Zara uses a relatively simple wordmark to create a logo that is minimalistic and versatile. Its simple linear shape can work as a store sign, a clothing tag, or a website header. The extra spacing and exaggerated letter shapes provide visual interest to the Zara logo, and help it better represent the company.